As our project kicked off, my team and I did some preliminary work:
I sent a brand questionnaire to Bree to understand what services LE provides and to see how LE can distinguish itself from competitors.
My team immersed ourselves into the unfamiliar world of dyslexia so we could better communicate with our client and understand the users we would be designing for.
Learn about dyslexia
Dyslexia is a group of neurobiological and genetic conditions that impact the ability to identify and manipulate phonemes: individual component sounds (e.g. “b-”[buh]).
It is considered a learning disability because the inability to read fluently affects the ease at which students pick up new words and information, especially within the traditional phonics-based reading curriculums most schools use.
Dyslexia’s impact extends beyond the educational domain; it also causes complications in a person's social life and self-esteem.
Contrary to popular belief, dyslexia does not affect normal intelligence and vision. However, different approaches must be taken to accommodate students’ literacy skills. LE tutors utilize the most well-known and accredited method, which is the Orton-Gillingham Approach.
DISCOVER USER NEEDS
Surveys allow parents to retain their privacy.
To understand what our parents needed support in, I oversaw the creation of an exploratory survey to:
Offer anonymity when discussing sensitive topics
Expand sample size
Cast a wide net over potential respondents
Maximize time usage
Reduce friction from setting up numerous interviews
We also had a survey for LE tutors but did not receive enough responses for it to be useful
I was surprised to see many parents enthusiastic about sharing their experiences.
We were able to conduct 7 interviews and received late responses voicing similar themes.
Define USER NEEDS
We mapped out our parent's journey in navigating dyslexia to pinpoint pitfalls in their experience and discover opportunities for LE to provide assistance.
Parents need holistic support...
Parents cannot adequately provide for their child due to limited resources (e.g. time, energy) and lack of knowledge about dyslexia.
Parents are mentally drained due to neglect from public education domains and stigma surrounding this impairment.
... and LE can provide them the help they need.
Through the brand questionnaire I sent to Bree, I found that the services she offers/would like to offer aligned perfectly with the needs of our target audience.
Our research validated the desirability of LE's services; our next step is to brainstorm ways to share these services.